BLUEMERCURY
BRAND REFRESH
Bluemercury is a cosmetics retailer founded in the belief that beauty is celebrating the uniqueness of every individual. We took our inspiration from Mercuris, the god of commerce, and pursued a humanist type treatment build around the letter “U,” as a nod to the brand’s ethos of hyper personalization.
The redesign will launch across brand collateral and stores in early 2023.
DESIGN DIRECTION
Agency: Yard NYC
BLUEMERCURY
BRAND REFRESH
Bluemercury is a cosmetics retailer founded in the belief that beauty is celebrating the uniqueness of every individual. We took our inspiration from Mercuris, the god of commerce, and pursued a humanist type treatment build around the letter “U,” as a nod to the brand’s ethos of hyper personalization.
The redesign will launch across brand collateral and stores in early 2023.
DESIGN DIRECTION
Agency: Yard NYC
