The United States Tennis Association (USTA) challenged us with modernizing the governing identity in the sport of tennis. Our design system’s intension was to create an equal hierarchy across the entire USTA body; the institutional brand, the providers, the pros, and the youth players.
The rebrand debuted during the biggest tennis moment of the year: the US Open.
Provider “Wild Postings” that offer simple wayfinding to your nearest tennis court.
