USTA x PATERSON

DESIGN DIRECTION

Agency: Yard NYC
In Collaboration with: Paterson League
Creative Direction: German Nieves
Photography: Adam Jason Cohen


The USTA collaborated with NYC skate-centric brand Paterson League on a capsule collection of bold apparel and accessories designed to be worn on and off the court.  

A portion the proceeds from sales will go towards the USTA-led Rally for the Future initiative, designed to provide access, resources and support to young talent across 350 National Junior Tennis Centers in the US.

The collection was photographed at Flushing Meadows, Queens, home to the legendary East Coast skate spot and Billie Jean King National Tennis Center, which hosts the U.S. Open. The collection was sold on site at the Open as well as on patersonleague.com.