WRANGLER
FILM
ART DIRECTION
CAMPAIGN DESIGN
ART DIRECTION
CAMPAIGN DESIGN
AGENCY Yard NYC
DIRECTOR Austin Peters
DP Matt Ballard
VO Orville Peck
STYLING Heidi Bivens
PRODUCTION Radical Media
EDIT Marlo Caine
STILLS Magdalena Wosinska
DIRECTOR Austin Peters
DP Matt Ballard
VO Orville Peck
STYLING Heidi Bivens
PRODUCTION Radical Media
EDIT Marlo Caine
STILLS Magdalena Wosinska
“FOR THE RIDE OF LIFE” is a campaign that celebrates showing up and living life to the fullest, whoever you are, whatever stage you’re in and no matter what life throws at you, anyone can tap into that resilient cowboy spirit. The jeans look damn good too.
